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Company TodayWith the establishing of the Global Food grocery supermarket stores in the early 1990s, we have laid the foundation for a consistent retail brand strategy. The customers are the ones who can be sure of always having the best possible offers available to them.The managers of the individual stores decide on their local advertising needs, the selection of products they offer, pricing and personnel planning. This allows them to respond flexibly to the needs of their own particular customers. Global Food enjoys steady growth and has become the leading grocery retailer in Europe. There are currently over 1200 stores in 10 countries, which generated net sales of 27.1 billion euros in 2007. The corporate group has a current headcount of about 65,000 - over 1,500 of whom are employed at the group’s headquarters. Customers can always expect to find a comprehensive product range at Global Food stores. Depending on size and type, the outlets offer as many as 20,000 different food products. Global Food maintains a large stock of all products in its range, in a selection of formats, all at competitive prices and in excellent quality. Local standards and specific store architectures Global Food operates in various countries with three store formats. The sales area of a most common store is 10,000 to 16,000 square meters. This format is mainly used in Western European countries. In Eastern Europe, medium size stores of 7,000 to 9,000 are generally built. Small stores have sales areas of 2,500 to 4,000 square meters. Adapting to meet local needs A special characteristic of the Global Food sales concept is that the product range of each store is tailored to the requirements of the local target group. The goods on our shelves and refrigeration units are carefully selected according to the consumer behavior and demands of the respective region. Approximately 90 percent of their merchandise on our stores is purchased from local producers and suppliers within their countries. The company helps producers and suppliers in developing modern cultivation, processing and distribution methods. The Global Food policy of local procurement supports the regional economies – for example, by generating new business for manufacturers and farmers. In addition, the stores address special needs with a wide selection of international products, such as the Turkish foods offered in Germany. Facts About Global FoodFinancial statements in million EUR
Social CommitmentCompanies and their locations are part of the community. To be successful, they rely on an environment. This includes a well-functioning infrastructure and institutions, a good educational system, and attractive cultural and leisure opportunities for the company’s own employees. By becoming involved in the community, companies can contribute to strengthening the efficiency and attractiveness of their environment. At the same time, they indicate their willingness to take on responsibility for society as a whole.Close proximity of Global Food stores to customers, suppliers and employees has always characterized our understanding of social responsibility. We want the people in the markets in which we operate to gain a tangible benefit from our activities. Just as our business activities are geared to generating profitable growth, our social commitment aims to create sustainable structures around our company locations. We contribute our competence and experience to community projects and initiatives that we can reconcile meaningfully and credibly with our core business. |